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Business Recovery

Bruce County's Economic Development team is here to help support businesses and guide Bruce County to a thriving economy once again. If you need support navigating funding and recovery resources for your business, contact the Business to Bruce team at

The Bruce County Economic Task Force met their mandate to come up with a plan to support businesses and guide Bruce County to a thriving economy once again. The task force is currently not meeting on a regular basis and may be engaged in the future. 

Resources and Supports


COVID-19: Help for Businesses in Ontario

The government of Ontario has provided the following supports to assist small businesses affected by pandemic restrictions:

Spruce the Bruce Grants for Business

The Spruce the Bruce program helps to build healthy and vibrant communities by offering resources to maintain and grow commercial areas and public experiences. Applications for 2023 Spruce the Bruce grants are now open.



Catapult Grey Bruce 

Catapult Grey Bruce empowers entrepreneurs and business owners through programming that strengthens their knowledge, skills, and networks to take their businesses to the next level.  Programing offers entrepreneurs mentorship opportunities as well as connections with a variety of experts.

Digital Main Street

As part of a partnership between the Government of Canada and the Province of Ontario, Digital Main Street has announced three new programs to support businesses across Ontario.

  • ShopHERE powered by Google will assist businesses to hire highly skilled and trained students to build and support the launch of online stores for businesses that previously did not have the capacity. 
  • Digital Main Street Grant of $2,500 will help main street small businesses be digitally more effective. The grant will be administered by the Ontario BIA Association and will help businesses adopt new technologies and embrace digital marketing. 
  • Future-Proofing Main Street will provide specialized, in-depth transformation services. 


Canada Ontario Job Grant (COJG)

Offset the cost of training and upskilling current and new employees through the Canada Ontario Job Grant (COJG).

 Wage Earner Protection Program 

Payment of eligible wages to workers whose employer has gone bankrupt or become subject to receivership. 



Canada Emergency Business Account (CEBA) 

Interest-free loans for small businesses and not-for-profits. 

Business Development Bank of Canada (BDC

Financing and advisory services for small businesses. 

Black Entrepreneurship Program (BEP) 

The National Ecosystem Fund and the Black Entrepreneurship Knowledge Hub has issued a call for concepts. 


Ontario Federation of Agriculture – Information and Resources

Canadian Federation of Agriculture - Information and Resources

Canadian Agricultural Human Resource Council - Employee Support

Agriculture and Agri-Food Canada - Information for Industry

Mental Health and Wellness - OFA Resources

Tourism Sector Information

Tourism Industry Association of Ontario - COVID-19 Updates

Regional Development Agencies – Programs

Tourism Industry of Canada – Impact on Tourism review 

Destination Canada - COVID-19 Support and updates 

Hospitality Sector Information

Ontario Restaurant Hotel and Motel Association – Dine Safe Resources

Restaurants Canada – Navigating COVID-19

Manufacturing Sector Information

Excellence in Manufacturing Consortium

Canadian Manufacturers & Exporters

Construction Sector Information

Council of Ontario Construction Associations

Chamber of Commerce

Ontario Chamber of Commerce

Public Health Grey Bruce – Local information and updates

Ontario COVID-19 UpdatesProvincial updates

Government of Canada - Infographics to print 

VPI Working SolutionsEmployment Services, grants, and training 


Past Business Sustainability Fund Opportunities 


Bruce County Sustainability Loans

Bruce and Saugeen Development Corporations Map

Low-interest (2.5%) working capital loans of up to $20,000 for Bruce County businesses are available to help local businesses during the COVID-19 pandemic. With no principal or interest payments for six months and flexible repayment terms over five years. Loans are closed.

Ontario Tourism Innovation Lab: Spark Program 

Small tourism businesses in Bruce County were encouraged to submit an application with ideas on how they could "re-imagine" or "re-tool" their tourism operations, offerings and/or products to respond, pivot, and adapt to the short- and medium-term tourism landscape and opportunities. 

Winners of the 2021 Spark Program were announced winners in December 2021. Program will reopen in Fall 2022.

Business Pivot and Adaptation Grant

Bruce County entrepreneurs can access a grant of up to $5,000 to expand, enhance or adapt their existing business due to the effects of COVID-19. Applications are now closed.


Economic Impact of COVID-19 in Bruce County Business Surveys


The COVID-19 pandemic has created a challenge and an unpredictable path forward among businesses across the County. To gain a better understanding of how the pandemic has impacted local business and the economy, the Economic Development team launched the “Economic Impact of COVID-19 in Bruce County Survey”. The results of that survey served as a basis for actions spearheaded by the Bruce County Economic Task Force and endorsed by Bruce County Council that supported the stabilization of the economy ahead of working to rebuild post-pandemic.

The Economic Development team remains vigilant in supporting businesses by understanding the challenges they are facing and helping them maintain their operations through the continuation of Business to Bruce programs and supports. Staff are working with various stakeholders to help determine what is needed specifically to work alongside our municipal partners to help build confidence and work to recover the economy. 

On October 1, 2020, the “Economic Impact of COVID-19 in Bruce County Fall Survey” was launched to businesses across the County. The goal of the survey was to collect information on the current economic condition and to have a solid understanding of the current needs to best determine how businesses in Bruce County can be continued to be supported. A summary of the results is shown in the report below.

Select the link to open or print a PDF copy of the fall survey results. 

Fall Survey Economic Impact of COVID-19 in Bruce County 2020


A summary of the results is shown in the report below.

Select the link to open or print a PDF copy of the spring survey results. 

Spring Survey Economic Impact of COVID-19 in Bruce County 2020