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Collaborative Marketing Grant

Encourages local stakeholders to work together to develop collaborative marketing initiatives that stimulate the downtown economy.

Creative marketing strategies are a vital component for all communities and to any campaign. They can include activities that make an impact on visitor experiences and impressions. This marketing grant will support efforts to create “Best of Guides” and itinerary based marketing that connects visitors to our downtowns.


To support local businesses in making COVID-19 related modifications, the 2020 Spruce the Bruce grants have been amended for 2020. The County will now fund 100% of Collaborative Marketing projects up to $2500 to support business adaptations due to COVID-19.

Collaborate with local businesses

Collaborate with local businesses

Come together with other local businesses to create experiences and itineraries in your community that will attract people back to your community, your downtown and your business.

Project example:

  • A campground, canoe outfitter, and restaurant partner to offer a package itinerary. Design, production, and cost of marketing collateral (e.g. digital, print, radio) are eligible costs.

Projects should not duplicate a role already being fulfilled in the community

Please note promotional guides that generate revenue will not be eligible for funding.

Funds 100% of these projects, up to $2,500*

Taxes are the full responsibility of the applicants. Our perpendicular sign and awning grants are subject to funding availability and issued upon completion of the proposed work.

*Please note: Projects are funded on a first-come, first-serve basis until all of the $250,000 funding has been given to local businesses. Business owners may be placed on a waitlist if the maximum amount for their community has been allocated.

Who is eligible?

Applicants must be a BIA, Chamber of Commerce, Municipality, tourism association, or business owners of 3 or more participants with at least one business located in the Community Improvement Plan (CIP) designated area with downtown commercial zoning in one of the following communities:
Allenford, Chesley, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Point Clark, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tobermory, Walkerton and Wiarton

Have questions or require more information?

Funding for all other municipalities in Bruce County has been allocated. Businesses may still apply and will be put on a waitlist. If funding becomes available for your project you will be noticed via phone and/or email.

If you have questions or need help with the application, don't hesitate to contact us at or 1-800-268-3838. 

If you would like to learn about other grants and supports offered by Bruce County or not sure if this grant is right for you, complete our inquiry form to receive more information.

The project may include collaboration with (but is not limited to) three or more of the following groups: