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Community Marketing Grant
Helping to drive sales to local businesses and encourage involvement and attendance at community events helps to drive a vibrancy in the community. By collaborating on marketing projects, businesses and community partners can expand their reach to new audiences and visitors. The Community Marketing Grant provides funding to collaboratively develop a package itinerary or marketing campaign that stimulates the local downtown economy.
Eligibility Criteria
To be considered for the grant:
- The applicants may be a combination of businesses, or a combination of municipalities, not-for-profits or charities with a focus or mandate to service visitors.
- A minimum of three businesses, with at least one being located within the downtown priority Community Improvement Project Area (CIPA) collaborate and develop a package itinerary or campaign.
- The project must comply with local municipal bylaws and have received appropriate permits and permissions.
- The project should attempt to include elements from the applicable Community Toolkit whenever possible.
- The application is different from any funded projects completed in the last five years.
- Project work must not have started (including purchasing any materials) until the application has been approved.
Max Funding:
- 50% of total project cost (excluding taxes) up to $2,500.
Eligible Projects
Eligible projects may include, but are not limited to:
- Completed Package Itinerary or Marketing Campaign
- Design and production of marketing collateral
- Paid promotion through marketing channels (ex. digital, print, radio, etc.).
Ineligible Projects
Ineligible projects include, but are not limited to:
- Projects that include collaborative partners located outside of Bruce County
- Projects that duplicate a role already fulfilled within the Community or Bruce County
- Projects that generate advertising / promotional revenue for the applicants.
Branding and Design Elements
Gain inspiration and guidance for the project from the applicable Community Toolkit: Allenford, Chelsey, Formosa, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tiverton, Tobermory, Walkerton, or Wiarton.