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Product and Experience Development Grant

Tourism is what drives visitors to explore Bruce County. By upgrading or creating new experiences and products for visitors, their length of stay and monies spent can increase, assisting the overall economy.
Spruce the Bruce Product and Experience Development Grant

Spruce the Bruce Business Grants

The Product & Experience Development / Enhancement grant provides funding for tourism business and property owners of tourism establishments to improve the visitor experience by making upgrades and enhancements to their products, services, and physical location.

Spruce the Bruce Product and Experience Development Grant

Eligibility Criteria

To be considered for the grant:

The applicant must be the tenant or the property owner of a business whose products or services are demand generators directly related to tourism (accommodations, recreation and entertainment, food and beverage, travel services, and transportation). A letter of support from the property owner is required if the applicant is the tenant.

The building or property must be located within the Community Improvement Project Area (CIPA) of one of the following municipalities: Arran-Elderslie, Brockton, Huron-Kinloss, Kincardine, Northern Bruce Peninsula or South Bruce.

The project must comply with Municipal by-laws and have received appropriate permits and permissions.

Project work must not have started (including purchasing any materials) until the application has been approved.

Properties previously awarded grants are not eligible for additional funding under the same grant category unless:

  • The grant was provided more than five years ago; or
  • Either the tenant and/or property owner changed since the last grant was provided; or
  • The application is clearly for different physical elements of the building/property (as determined by County Staff)

Max Funding: 

50% of total project cost (excluding taxes) up to $5,000.

Eligible Projects 

Eligible projects may include, but are not limited to:

  • Infrastructure related to physical improvements or additions to a building or structure (e.g., exterior façade, patios, cabins, docks, playgrounds, etc.)
  • Infrastructure related to the development of new tourism products or services
  • Other projects that develop or enhance existing or new product or experiences

Ineligible Projects 

Ineligible projects include, but are not limited to:

  • Temporary, 'removable', or consumable project materials or elements
  • New building construction
  • General maintenance repairs
  • Projects within a downtown community improvement project area (CIPA)

Community Improvement Plan (CIP) Areas

Community Improvement Plan (CIP) is a tool that allows a municipality to direct funds and implement policy initiatives toward a specifically defined project area and are intended to encourage rehabilitation initiatives and/or stimulate development.

Eligible communities with Community Improvement Project Areas (CIPAs) applicable for this grant include any communities in the Municipality of Arran-Elderslie, Municipality of Brockton, Township of Huron-Kinloss, Municipality of Kincardine, Municipality of Northern Bruce Peninsula or Municipality of South Bruce

Have questions or require more information?