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Tourism Innovation Lab

Whether you are an individual, a start-up or an established small business or non-profit organization, there can be many challenges and barriers to bringing a new tourism idea, experience or partnership to fruition.

​We want to help. The "Spark" Program will match selected candidates with a tourism mentor and provide a source of financial support to help take your great new tourism idea to the next level of development or implementation.

Tourism business development grants available through the "Spark" Mentorship & Grants program

Whether you are an individual, a start-up or an established small business or a non-profit organization, there can be many challenges and barriers to bringing a new tourism idea, experience or partnership to fruition. We want to help. The "Spark" Program will match selected candidates with a tourism innovation mentor and provide a source of financial support to help take their great new tourism idea to the next level of development or implementation.

Bruce County (Round 3) Program Focus Area:
Bruce Peninsula (Northern Bruce Peninsula, Chippewas of Nawash Unceded First Nation, and South Bruce Peninsula)

Our goal is to inspire Bruce County residents (full or part-time), entrepreneurs, small businesses and non-profit organizations to come forward with creative ideas that will generate sustainable tourism opportunities, experiences and partnerships specifically in the Bruce Peninsula.

We are also encouraging existing tourism operators to think about offering more experiential, unique or enhanced activities and eco-friendly options so that we can expand beyond high season, increase year-round visitors and spending, and spread our existing market to destinations across Bruce County. Moving people from the Bruce Peninsula National Park to other areas of the Peninsula and beyond is an example.

Who can apply?

  • Individuals 18+ who live, work or own property in Bruce County
  • Small businesses with 10 employees or less based in Bruce County
  • Non-profit organizations with 10 employees or less based in Bruce County

2021 Focus Area:

  • New sustainable tourism ideas for the Bruce Peninsula that will be based in and benefit Northern Bruce Peninsula and/or South Bruce Peninsula.

The “Spark” Program Application:

  • County-wide call out for applications from September 9 - October 15, 2021
  • Application reviews by a jury including tourism leaders and innovators
  • Finalists' Pitch Session on November 24, 2021
  • Selection of 3 winning applicants from Bruce County

What are we looking for? New sustainable tourism ideas that:

  • Enhances our current tourism offerings
  • Creates high-quality, low impact tourism experiences
  • Addresses gaps in tourism products and services
  • Motivates longer stays and repeat visits
  • Disperses visitation geographically
  • Increases shoulder season visits and tourism spending

Program Info Sessions

Interested in applying to the Bruce County (Round 3) "Spark" Program? Join us on an upcoming Info Session (webinar) to learn more:

  • Info Session #1: Thursday, September 23 at 11:30 am to 12:15 pm - Register
  • Info Session #2: Tuesday, October 5 at 5:00 pm to 5:45 pm - Register

Selected applicants will receive:

  • 3-month tourism mentorship
  • $3,000 "Spark" grant to support tourism idea development activities
  • Access to a support network of tourism innovators, entrepreneurs and leaders