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Community Marketing Grant
Collaborating on marketing projects enables businesses, municipalities, chambers of commerce and business associations focused on serving visitors to create a cohesive approach, reach new audiences and drive local sales and event attendance, enhancing community vibrancy. The Community Marketing Grant supports such collaborations by supporting the development of package itineraries or marketing campaigns that stimulate the downtown economy.
Eligibility Criteria
To be considered for the grant:
- Applicant must be a municipality, chambers of commerce, business improvement areas or business associations; or
- Applicant must be located in a downtown priority Community Improvement Project Area (CIPA) and there must have a minimum of three businesses within Bruce County collaborating on the project.
- Project must comply with municipal bylaws and have received appropriate permits and permissions.
- Project should attempt to include elements from the applicable community toolkit whenever possible.
- Application is different from any funded projects completed in the last five years.
- Project must not have started (including purchasing any materials) until the application has been approved.
Max Funding:
- 50% of total project cost (excluding taxes) up to $2,500.
Eligible Projects
Eligible projects may include, but are not limited to:
- Completed package itinerary or marketing campaign.
- Design and production of marketing collateral.
- Paid promotion through marketing channels (ex. digital, print, radio, etc.) to promote events, itineraries or experiences.
Ineligible Projects
Ineligible projects include, but are not limited to:
- Projects that include collaborative partners located outside of Bruce County.
- Projects that duplicate a role already fulfilled within the Community or Bruce County.
- Projects that generate advertising / promotional revenue for the applicants.
Branding and Design Elements
Gain inspiration for the project by reviewing the applicable community toolkits: Allenford, Chesley, Formosa, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Port Elgin, Ripley, Sauble Beach, Southampton, Tara, Teeswater, Tiverton, Tobermory, Walkerton, or Wiarton.