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Perpendicular Signage Grant

Perpendicular signs increase awareness and visibility of a business and its services. The sign is attached to the front of the building and mounted so the face of the sign is perpendicular to the normal flow of street and foot traffic, which creates pedestrian-friendly downtowns. The Perpendicular Signage Grant provides funding for business and property owners to install a new perpendicular sign on the exterior of their downtown commercial building.
Graphic of a woman walking her dog in front of a store with a perpendicular sign attached that says Deli

Applications open in February 2026. Do you have what you need to submit a complete application?

Do you have what you need to submit a complete application?
*Note: all necessary quotes, project plans, and designs must be provided before an application can be approved.

  • Confirm your business / property is with an eligible CIPA (see below)
  • Confirm your planned project meets the eligible project components (see below)
  • Review the applicable community branding guidelines to ensure your project meets the guides (see below)
  • Obtain all necessary municipal and / or County permits
  • Obtain quotes from contractors for materials and / or labour
  • Obtain designs / renderings / inspirations of the project for a visual scope
  • Ensure project work can be completed by October 31 of the calendar year

Eligibility Criteria

To be considered for the grant:

  • The applicant must be the tenant or the property owner (tenants must provide a letter of support from the property owner).
  • The building must be commercial or mixed-use and be located within a priority downtown Community Improvement Project Areas (CIPA) in Bruce County.
  • The project must comply with municipal bylaws and have received appropriate permits and permissions.
  • The Perpendicular Sign must be attached to the front of the building and mounted so the face of the sign is perpendicular to the normal flow of street and foot traffic.
  • Project work must not have started (including purchasing any materials) until the application has been approved.
  • Properties previously awarded grants are ineligible for funding under the same grant category unless the grant was provided more than five years ago, either the tenant or property owner changed or the application is for different physical elements of the building/property.

Max Funding: 

  • 50% of total project cost (excluding taxes) up to $750.

Eligible Projects 

Eligible projects may include:

  • Perpendicular / blade / projecting sign.

Ineligible Projects

Ineligible projects include, but are not limited to:

  • Backlit signage
  • Neon signage
  • Coroplast signage
  • Vinyl banner signage
  • Freestanding signage

Eligible Communities / Hamlets and Accompanying Branding

Project elements should properly reflect those included in the applicable branding document. Below are the communities eligible for this grant, permitting the property is within that community's priority downtown Community Improvement Project Areas (CIPA).