Wiarton Toolkit

Launched in 2010, the Spruce the Bruce Program supports the revitalization of Bruce County downtowns. Spruce the Bruce has taken its genesis from the Main Street USA Four Point Approach®, which emphasizes Organization, Physical Design, Economic Development, Marketing and Promotion as integral components to successful downtowns. Using insights from tourism destination development, Spruce the Bruce supports local community efforts to bring stakeholders together through Brand development that will build successful destinations. The program supports communities through strategic policy and capital investment. This Community Toolkit tells a story about downtown Wiarton- what it has and where the community wants to go. Let’s Get Spruced!

Wiarton Toolkit

​Wiarton Business Toolkit

As a local business in Wiarton’s downtown, it is important for you to know what the Spruce the Bruce program is and how it can benefit your business. Years of meetings, strategizing and planning are now translating into action in Wiarton’s downtown. It is now time for business owners, like you, to help build Wiarton as an authentic destination and prosper. We truly appreciate you taking the time to read this booklet. If you have any questions, please don’t hesitate to contact the Spruce The Bruce team.

Wiarton Business Toolkit

​Wiarton Marketing and Promotions Toolkit

As the provisioning headquarters to the beautiful Bruce Peninsula, Wiarton is the perfect central basecamp for any day hike, boat trip or camping adventure. Pack your bags and explore the wilderness of the region and look forward to coming home to Wiarton. Nestled between the rugged limestone cliffs of the Niagara Escarpment and the shores of Colpoys Bay, you can’t help notice the stunning landscape and opportunities to touch, climb and experience the outdoors right at your fingertips. Combining a sense of outdoor adventure with the iconic Wiarton Willie - Canada's foremost weather prognosticator, Wiarton is a central basecamp throughout all seasons for your Bruce Peninsula adventures.

Wiarton Marketing and Promotions Toolkit